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Jennifer Otter Bickerdike
Jennifer Otter Bickerdike is a media and music academic, specializing in fandom, the cult of dead celebrity, pop culture and music, specifically Joy Division, post-punk, soft rock and the Golden Age of Hip-Hop. She has written and presented extensively on fandom and media.
== Music experience and early academic career ==
Otter Bickerdike was raised in Santa Cruz, California, where she established an interest for the ocean, conservation, swimming, surfing and music. While working to complete her BA in American Studies at the University of California, Davis, Otter Bickerdike landed her first position in the industry, with a College Music Representative job with Sony Music. Before graduating with her undergraduate degree, she went on to intern at a variety of record companies, including Sony Music, MCA Records and Universal Music and Video Distribution before becoming the West Coast Marketing Director for Interscope Geffen A&M Records aged 25. She toured with and devised marketing and branding campaigns for acts including Nirvana, Pearl Jam, Rage Against the Machine, Dr. Dre, Gwen Stefani, U2 and Eminem, before leaving to start her own consulting company, working with a wide array of creative and technology industry, such as Facebook, Music for America, Fuzz, Adeline Records and L.A.M.B. She concurrently taught at and gained her MA in Humanities from San Francisco State University.
After friend Hunter McPherson was murdered in San Francisco, Jennifer decided to quit her job, sell everything she owned and fulfil a life long dream of living in England.〔 Her story of transformation was featured in the ''New York Times'' best-selling author Marlo Thomas’s book, ''It Ain’t Over ‘Till Its Over''.
After moving to London, Otter Bickerdike enrolled in Goldsmiths University of London, where she completed her PhD in Cultural Studies. She joined the University of East London as a Senior Lecturer and Course Leader in Art and Cultural Management from 2012-2015, when she took the role of Senior Lecturer Senior Lecturer and Program Leader in Music and Branding at Buckinghamshire New University.〔
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